Trafalgar Group
Five subsidiaries. Two acquisitions. One integrated customer experience.
- Brand
- UX
- Packaging
- Sales
- CX
- Digital
- Systems
- Behaviour
- Value
- AI
- Change
Aligning organisational capability
with customer value.
I help organisations uncover competitive advantage, translate it into customer value, and design the customer experiences, communications and marketing that customers recognise, trust and choose.
Industries
Government · Infrastructure · Manufacturing · Higher Education · Technology · Professional Services
WSU · NDIS · Trafalgar · Transport for NSW · KS · People Wizards
How I Work
Most organisations already
create value.
Customers just don't see it.
- Discover organisational capability
- Translate capability into customer value
- Design customer experiences & communications
- Customers recognise, trust and choose
Featured Transformations
Selected case studies.
KS Metal Fabrications
Turning engineering capability into competitive advantage.
- GEO
- SEO
- Website
- Positioning
- Content
Provider+
Repositioning disability support around customer confidence.
- Brand
- UX
- Digital
- Service Design
Western Sydney University
Communications across a $2B infrastructure transformation.
- Community
- Government
- Executive
Complex organisations rarely have communication problems.
They have translation problems.
Services
I don't sell marketing.
I solve business problems.
- Positioning & Competitive Advantage
- Customer Experience & UX
- Strategic Marketing
- Stakeholder Engagement
- Executive Communications
- Digital Experience
- AI & Communication Strategy
- Organisational Change
- Brand Architecture
- Service Design
Thinking
The systems behind work, AI and relationships.
Substack essays, research pillars, and applied writing across relationship governance, AI, customer experience and organisational systems.
Read the full body of workCurrent Book
Tradwives and Other Dangerous FantasiesCurrent Research
The Governance of Adaptation
In Development
Future Publications
Good marketing doesn't create value.
It reveals value that already exists.
The Numbers
Outcomes across complex environments.
25+
Years
$2B
Infrastructure Portfolio
5
Brands Integrated
2
Acquisitions
300%
Engagement Growth
250+
Customer Assets Created
- 01
Fractional Marketing & Communications Consultant
Independent
- 02
Co-Founder & Chief Marketing Officer
People Wizards, AI Products
- 03
Communications & Marketing Manager
WSU Infrastructure
- 04
Group Marketing Manager
Trafalgar Group
- 05
Senior Stakeholder Engagement Officer
Transport for NSW
- 06
Assistant Director of Engagement
NDIS Commission
Let's Talk
Need someone who can see the whole system?
Whether you're repositioning a business, delivering a major transformation or trying to make complex capability easier for customers to understand, I'd love to talk.