Sydney, Australia
Supporting organisations through transformation, complexity and growth with communication systems that create clarity, alignment and trust.
Worked Across
What I Do
I work at the intersection of strategic communications, stakeholder engagement, organisational change and customer clarity.
My focus is translating complexity into communication systems that improve alignment, reduce friction and support organisational outcomes.
Selected Impact
Communications lead across a major infrastructure transformation portfolio.
Engagement growth through communication and CX redesign initiatives.
Built the inaugural stakeholder engagement framework during national rollout.
Higher education, government and stakeholder engagement environments.
Led communications integration across a multi-company engineering group.
Winner — Excellence in Marketing Award. Western Sydney Awards for Business Excellence.
Selected Work
Transformation & Infrastructure
Western Sydney University
Led communications across a $2B infrastructure transformation portfolio spanning 19 concurrent projects and complex stakeholder environments.
Designed communication frameworks aligning executive, operational and stakeholder communication across large-scale transformation programs.
Engineering & Manufacturing
Trafalgar Group
Led strategic repositioning and communication integration across five subsidiaries and three acquisitions within an engineering-led group.
Aligned customer experience, communication systems and market positioning across fragmented operational environments.
Regulated Services & NDIS
Provider+
Led end-to-end rebrand and 60+ page website redevelopment for a rapidly scaling NDIS provider consultancy while maintaining BAU continuity.
Simplified complex regulatory service information and improved customer clarity across provider registration and audit support services.
AI & Product Communication
People Wizards
Co-founded and led communication architecture, onboarding systems and positioning strategy for an AI-enabled behavioural insights platform.
Designed UX-informed communication systems translating technical and behavioural complexity into scalable customer-facing experiences.
Customer Communication Systems
Trafalgar Fire
Redesigned fragmented customer communication and technical information systems to improve scalability, usability and operational efficiency.
Centralised documentation, standardised communication frameworks and improved customer self-service capability.
Government & Stakeholder Engagement
NDIS Quality & Safeguards Commission
Built communication and stakeholder engagement frameworks across government, regulatory and public-sector environments.
Supported executive communication, stakeholder alignment and communication governance across sensitive and high-scrutiny contexts.
How I Work
I approach communication as a systems problem rather than a standalone content function. That includes reducing organisational friction, aligning stakeholders, improving customer clarity, supporting executive communication, simplifying technical and operational complexity, and creating scalable communication frameworks.
My work spans government, infrastructure, higher education, manufacturing and technology-enabled environments.
Featured
SUBSTACK
Selected essays and commentaryFORTHCOMING BOOK
Tradwives and Other Dangerous FantasiesFractional Marketing & Communications Consultant
Independent
Co-Founder & Chief Marketing Officer
People Wizards, AI Products
Communications & Marketing Manager
WSU Infrastructure
Group Marketing Manager
Trafalgar Group
Senior Stakeholder Engagement Officer
Transport for NSW
Assistant Director of Engagement
NDIS Commission
Contact
Open to senior engagements where strategic communications and stakeholder leadership are the lever for organisational change.
Open To
