01
Thinking
Understanding the systems that help people and organisations thrive.
I examine how systems, incentives and governance shape behaviour—and what becomes possible when we redesign them.
Across organisations, artificial intelligence and society, my work asks how we create environments where people understand one another, contribute their strengths and thrive together.
What assumptions, incentives and governance are shaping behaviour—and what becomes possible when we redesign them?
Whether I'm working with organisations, writing about artificial intelligence, researching relationships or examining institutions, I'm looking for the same thing:
How do we create environments where people better understand one another, contribute their strengths, and thrive together?
Three forces
Behaviour becomes understandable when you understand why.
Three forces recur across every project. Together, they explain how behaviour is shaped—and where change becomes possible.
02
Incentives matter.
03
Governance matters.
Applied Thinking
Ideas become useful when they survive contact with reality.
Three domains where the same questions about systems, incentives and governance shape day-to-day decisions.
Organisations
How do organisations turn capability into value people can recognise and choose?
- Customer Value
- Customer Experience
- Communication
- Stakeholder Engagement
Artificial Intelligence
What changes when AI becomes a participant in a human system rather than simply another tool?
- Human-centred AI
- Behaviour
- Trust
- Product Design
Developed through People Wizards and its Dating.wtf product.
Society
What assumptions, incentives and governance shape the ways people live together?
- Relationships
- Institutions
- Governance
- Culture
Ongoing areas of inquiry, not services.
Current Book
Tradwives & Other Dangerous Fantasies
One Man's Legacy of Destruction
In progress · 2026
At a time when 'traditional family values' are again being romanticised online, this book examines what those ideals looked like inside one Australian family across three generations.
What began in early 2025 as a co-founder challenge to create a substantial original asset for an AI relationship platform became, within months, an 84,000-word memoir and investigation into domestic violence, power and the systems shaping intimate relationships.
Before we celebrate the past, we should understand the lives lived inside it.
Essays
Recent writing.
Essays on organisations, artificial intelligence, culture, relationships and the systems shaping how we live and work.
Latest Essay
Happiness Hoarders
Emotional labour, narcissists and weaponised incompetence: what's really going on?
Read on Substack
30 Jun 2026
The Deficit Is the Design
Why women are never enough: the hidden system behind impossible standards, self-doubt and perfectionism.
Read →
31 May 2026
The Minimum Viable Kindness: Thoughts and Prayers
On the difference between responding and showing up.
Read →
27 May 2026
The Men Replacing Workers with AI Never Understood What Humans Were Doing
On invisible labour, automation, and the things nobody counted.
Read →
Research Programme
The ideas shaping what's next.
Longer-term investigations emerging from consulting, research and writing.
Theory
The Governance of Adaptation
Investigating how people, organisations and relationships remain legitimate as environments change.
Design
Building Equity & Capacity
Exploring what genuinely equitable relationships, households and shared living systems look like once we move beyond inherited assumptions about roles, power and care.
Diagnosis
Tradwives & Other Dangerous Fantasies
Continue the Conversation
Every project begins with curiosity.
If these questions intersect with your organisation, research or work, I'd love to continue the conversation.