Current Book

Tradwives & Other Dangerous Fantasies

One Man's Legacy of Destruction

At a time when "traditional family values" are once again being romanticised online, this book examines what those ideals looked like inside one Australian family across three generations. Before we celebrate the past, we should understand the lives that were lived inside it.

About the book

In early 2025, this project began as a co-founder challenge to create substantial brand assets exploring our own relationship journeys and the red flags our AI relationship platform was designed to help people recognise. Within months, what started as a marketing exercise had evolved into an 84,000-word memoir and investigation into domestic violence, power and the systems that quietly shape the relationships we believe are our own.

I'm interested in the systems that shape human behaviour—and what changes when we finally learn to see them.

Behaviour becomes understandable when you understand why:
systems matter. Incentives matter. Governance matters.

Related research

Part of a longer-arc research programme.

  • In development

    The Governance of Adaptation

    How institutions govern the pace and shape of change once the environment stops holding still.

  • Ongoing

    Relationship Governance

    The design rules that decide whether relationships — personal, corporate, civic — hold under load.

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